Diamonds in Atlanta - Diamond experts, The Ross Jewelry Company, teach diamond grading and explain the differences in diamond grades: Color, Clarity, Cut, Carat Weight, and Fluorescence.

Diamonds shouldn't be difficult to buy in Atlanta or anywhere else, but it can sometimes be challenging.  When you grow weary of the "nonsense" you may have already encountered while searching for your diamond in Atlanta or on the internet . . . call us and discover a warm helpful difference focused on you.

Diamond credentials from two of the most respected diploma issuing institutions in the world, GIA (Gemological Institute of America) and AGS (American Gem Society), give us the diamond expertise to tell you everything you need to know to buy a diamond intelligently.  We teach and show you the differences between diamonds. One of the best things about the time you spend with us is that the things we teach and show you . . . you will actually be able to see with your own two eyes.  Since we show you differences in color, clarity, cut, carat weight, and fluorescence, you will no longer have to depend on what someone tells you.  You will be able to look at a diamond and know exactly what to look for and exactly what factors effect the beauty and price.  You will experience and enjoy the feeling of great personal confidence in your ability to choose a loose diamond or diamond ring wisely.

Additionally, we believe very strongly in a no stress, no pressure atmosphere when shopping for diamonds. If you are the one buying the diamond or diamond ring, the experience may already be stressful enough.  For that reason, we do not "sell" . . . rather, we listen to your needs and help you decide why one choice might be better than another.

We believe you will enjoy our explanation of diamond color, clarity, cut, carat weight . . . and don't miss fluorescence.  We also believe that you will enjoy your visit with us for many reasons, but we expect you will be most excited by our prices.  Whether you are looking for a very small diamond or something very large, we are dedicated to helping you find it at a price . . . to delight the heart.