Learn the Facts Diamond Wholesalers Diamond Discounters

Diamond Wholesalers and Diamond Discounters - Every day consumers are exposed to advertisements from jewelers claiming to be Wholesale or Discount Diamond Dealers.  If you live in Atlanta and are in your car with the radio on for any length of time . . . you've heard something similar to one or all of the following:

"I travel to Antwerp to buy our diamonds to get them at the best price . . ."

OR

"You would pay $6,000.00 for these diamonds anywhere else, but you can buy them here for $1,995.00"

OR

Two characters trying to be amusing while telling you that they . . . "have the best prices on diamonds in Atlanta."

To start with, as is often the rule, "if it sounds too good to be true . . . it probably is."  In the diamond industry today, there is so much competition that those who sell diamonds must be very competitive if they are to be successful.

We don't have to go to Antwerp or anyplace else for fine quality diamonds at good prices.  Because of our time in the diamond trade, credit rating, and reputation within the diamond and jewelry industry, we typically receive three to ten calls daily from diamond cutters and diamond suppliers from different cutting centers around the world with offers of diamonds at "direct prices".  And . . . because we mark our diamonds based on purchase price rather than market price, our advantage becomes your advantage.

Diamond Wholesalers have a legitimate role within the jewelry industry.  Typically, reputable diamond wholesalers only sell to jewelry trade retailers.  If someone claims to be a wholeseller, but sells to the public, then something isn't quite right.  ,Diamond Discounters can be anyone claiming to sell diamonds at a discount. Obvious . . . maybe, but this is a case where you have to be very careful.  Are you really getting what you thought you were buying?  Are you really comparing apples to apples when you shop with a "diamond discounter"?

In the end, regardless of where you shop, you need to learn as much as you can about diamonds before you shop.

If you have any questions about diamonds or for the best prices on diamonds from virtually any source . . . including some "so-called" diamond wholesalers, discounters, and the internet, please don't hesitate to contact us.