Buying a diamond? You may not be looking for the Hope Diamond (pictured above), but
if you are shopping for a diamond, it is probably for someone very special or to mark
a special occasion . . . maybe even both. Diamonds are often used as markers of
important events along life's journey. Whatever your reason, the diamond buying
experience should be a warm pleasurable one. In most cases, if you are a first-time
diamond shopper, you know nothing about them and have no clue about where to begin the buying
process. Well . . . you begin with the Four Cs - Four C's of diamonds; color,
clarity, cut, and cart weight.
Today, with diamonds available on the internet, even seasoned shoppers can become frustrated
when presented with confusing or contradictory information related to buying a diamond.
However, as we have said, buying a diamond or any other piece of jewelry should be
pleasant . . . even enjoyable, and easy to accomplish. Unfortunately, it is often made
far more difficult than necessary. Buying a diamond doesn't involve "rocket science", so
you will learn exactly what you need to know on this page to . . . buy a diamond with confidence.
Whatever your personal requirements or level of experience, we offer the
following basic outline that can be used whether buying a quarter carat diamond or a ten carat diamond
. . . and it really is as simple and uncomplicated as presented.
First, begin with the Diamond Buying Formula. Examine the formula enough to understand how it works.
Then, move on to the Four Cs and become familiar with each "C" factor. Finally, while it isn't one of
the four C's, many of our customers ask about Diamond Fluorescence. You'll want to take the time to learn
how this phenomenon can effect both the appearance of a diamond and its price. Now, enjoy your exploration
and research on the things you need to know about diamonds.
